the skills.

“A skill is knowing *how* to do it, wisdom is knowing *what* to do next and *when* to do it.”

I’m a full-stack T-shape marketeer, that brings strong strategic vision but also knows all the ins and outs on the technical end.

STRATEGIC FOUNDATION

Go-to-market strategy
Value proposition
Branding/positioning
Market segment approach
Messaging frameworks
Market repositioning
Pricing strategy

LEADERSHIP & COMMERCIAL ALIGNMENT

Cross-functional team alignment (sales, product, leadership)
C-level messaging
Product narratives
Sales pitches
Product launch management
Strategic tender offering
Account-Based Marketing

DEMAND GENERATION & PIPELINE

Funnel marketing
Analytics
Marketing automation (set-up, flows)
Data gathering/management (A/B testing, etc)
Landing page optimization
CTA optimization
SEO/GEO
SEO analysis

CONTENT & COMMUNICATIONS

Content strategy
Content marketing
Rebranding
Press/media relations
E-mail marketing
Whitepapers
Copywriting web copy
Copywriting blog & cases
Event management
Employer branding
Internal communications
Editor-in-chief magazines

AI TOOLS

Lovable
Claude (Skills)
ChatGPT (Skills)
Elevenlabs
Frase.io (SEO & GEO)
Gemini Omni
Nano Banana

EXECUTION & PRODUCTION

Project management
Website Project management
Business process automation
Community building (Notworking)
Wireframing
Basic HTML
Video editing
Photography
Photoshop
Figma

LANGUAGES

Dutch (native, corrector level)
French (fluent, spoken and written)
English (fluent, spoken and written)
German (basic understanding)

Something extra

Management style

According to the “Management Drives” methodology I have a wide leadership style, making me complementary with a lot of teams. I bring Vision, Strategy, Structure, Focus and People Management to a team. This is a rare combo.

Looking for a specific experience?

For confidentiality reasons I cannot always explain what I did for a specific customer. Get in touch and I can elaborate on the tactics I use for Account Based Marketing, strategy around tenders, board of directors messaging, etc.)

Interested?

As I have limited availability, I prefer to set up a call so we can figure out if we would be a good match. Do make sure you had a look at my collaboration threshold.

Reach out

the skills.

“A skill is knowing how to do it, wisdom is knowing what to do next and when to do it.”