Customer case - B2B print software
FourPees
Feel the good flow. More ••••• output. Less ⁓⁓⁓ hassle.
Four Pees implements print automation from A - Z. Four Pees helps print operations succeed by implementing hassle-free automation. Not only will it make your work easier, but your print organization will thrive. They provide solutions to streamline the entire print and packaging production. Whether it is with advice, a software product or a seamlessly integrated solution from ideation, design and customization all the way up to fully automated production.
Founded in 2007 in the beautiful city of Ghent in Belgium - one of the leading innovation hubs in Europe.
Offices in Belgium, France and the UK. A global market that is serviced in 6 languages.
12 employees
Scaling to 10M€ ARR
Services.
Business strategy
Defining business priorities per department
Goal setting
Business Model
Market segment approach
Value proposition
Proposition storytelling
Rebranding
English web copy
New website (wireframing, design, project management, copy)
Coaching Marketing Manager
Lead gen campaigns
Photography: Priscilla Bistoen
Web design: Lien De Leenheer
Web development: Spoon 77
Branding & creative direction: Studio Willems Peeters
Rebranding.
FourPees was looking for a branding that would stand out in the graphics industry. As their business vibe is very informal and slightly dotty, we decided to go for a very vibrant and fun branding. Courtesy of Henk Willems, who integrated the concept of smart lines (automation lines in a process) as a branding element. Six brand colors and a custom font are the cherries on the cake.
“I cooperated closely with Lien at Four Pees, and it quickly became clear that we had hooked a big fish. She taught me all about the ins and outs of marketing (strategy, trends ...) and guided Four Pees towards a brand-new website and branding, a bombshell in the graphic arts industry. Every time, she amazes me with her bright ideas (strategy, as well as copy and design). It really shows her passion for marketing! The icing on the cake? She is a wonderful person. “
(2020)
— Justine Trio
Marketing manager at FourPees